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Digital Business Marketing: Google Apprenticeship 2024 Opens New Career Paths in India.

Digital Business Marketing

Google has launched its Digital Business Marketing Apprenticeship in India, offering recent graduates and career changers a two-year program with hands-on marketing experience, mentorship, and potential full-time employment. Apply by October 23, 2024.

Google launched the much-awaited Digital Business Marketing Apprenticeship in India today, creating a new avenue of opportunities for digital marketers seeking hands-on experience and launching a career in the sector. This Google apprenticeship 2024 is a two-year course designed for young graduates and career changeover to arm recent participants with cutting-edge skills in digital marketing. Major urban cities, of which it is available in Hyderabad, Gurugram, Mumbai, and Bengaluru, focus more on hands-on experience learning with expert teams and allow participants access to a potential full-time role at Google.

Takeaways from Google’s Digital Business Marketing Apprenticeship 2024

This 24-month structured Digital Business Marketing apprenticeship is about building future marketing professionals in India. Of all the programs, this is most suitable for fresh graduates and those shifting careers from customer service, media, hospitality, or accounting to this exciting world of digital marketing.

How to Apply for Google Apprenticeship 2024?

Google’s apprenticeship program opens its doors to candidates drawn from a very diverse range of applicants from:

Eligible for:

Fresh graduates, with less than one year of working experience in digital marketing

Those with different work backgrounds searching to transition into a profession in marketing

Problem-solver with excellent independent working ethics and a keen interest in digital marketing

The qualified applicants should have a Bachelor’s Degree or practical experience equivalent and also be fluent in the English language with at least a basic knowledge of Google Workspace tools.

Learning Objectives: What Apprentices will learn

The Google Business Learning experience has apprentices fully engaging with all important aspects of the digital marketing space. Two years will be spent studying and mastering the most significant topics, among which are the following:

  1. Building and Optimizing Digital Campaigns

They will learn how to set up, execute, and enhance digital campaigns on Google’s premium marketing platforms for advertising and other channels, such as Google Ads, YouTube advertising, and display advertising, for instance.

  1. Customer Behavior and Market Trends They will learn the psychology of customer behavior along with market trends through relevant data driving business decisions.
  2. Advantageous Leverage Using Google’s Advertising and Analytical Tools”}}

This training program will allow for hands-on learning in regards to the application of Google’s analytical toolset: Google Analytics and Google Ads Manager, which enables performance tracking and adjustments on marketing.

  1. Development of a Social Media Strategy – Much of the apprenticeship involves how to develop and apply social media strategies for better brand recognition and engagement.

At the end of the program, the apprentices will be more than equipped with a complete toolbox of skills promising success in the career of marketing in India.

 How to Apply to Google Digital Business Marketing Apprenticeship

Only the applicants who are interested in this program can apply through the Google Careers portal. The application process is comprehensive and multi-step:

  1. Application of Resume and Cover Letter

The applicants are to provide a resume and cover letter describing what one is interested in about digital marketing and their motivations for becoming part of the program. It is a very important step for the self-expression of individual skills and motivation.

  1. Video Introduction

Some candidates also require a short video introduction; this is an opportunity to introduce their skills in communication as well as show interest in the given domain of digital marketing.

  1. Multi-Round Interview Process Google places a lot of emphasis on the rigorous multi-round interview process to select some of the best-suited people for their purposes. In the course of the application, the applicants will be tested on problem-solving, creativity, and teamwork skills when working with other people around them.

The application process takes 18–24 weeks, and applicants are evaluated over multiple rounds during this period. Competition for this apprenticeship is tough, so it is advisable to apply early.

Program Details and Location

Duration: 2 years

Locations: Hyderabad, Gurugram, Mumbai and Bengaluru. Candidates can choose an office to which they would prefer to be allocated, and the team will then be selected accordingly.

– Relocation Assistance: As there is a requirement for the candidate to have a residence that is more than 100 km away from the office allocated, this applies.

– Immigration Sponsorship: None of these.

Opportunity for Early-stage Marketing Professionals

Google Digital Business Marketing Apprenticeship: This is suitable for new graduates or a career-changer. He or she will experience fast-paced digital marketing straight from the horse’s mouth, collaborating closely with Google professional teams on how one of the world’s leading tech companies strategizes and executes marketing campaigns.

Besides the actual exposure, the shortlisted apprentices will be provided with mentoring and training from outside sources so that they can learn more skills and get better opportunities for their careers. The scheme has been so designed that the apprentice would get the best of both theories and actual practice. This would mean whatever they learn will be applicable to real-life situations.

Future of Digital Marketing Careers in India

This is another step forward for Google in developing marketing careers in India. As digital marketing is now an integral part of a business strategy, the skills these trainees will acquire from this program will be highly utilized across every sphere of operation. Alumni from this program will, therefore, look forward to being well-prepared and competitive candidates for top-grade marketing posts, not only with Google but more broadly within the digital marketing landscape as well.

Google’s Digital Business Marketing Apprenticeship 2024 is an overall program looking to arm the next generation of marketers with skills to thrive in a digital-first world. It is a golden opportunity for those who may be looking to start or pivot a career toward hands-on marketing experience in one of the world’s most innovative companies. This experience awaits those looking to join it; application for entry will be open until 23rd October 2024. The experience would transform the future of their professional lives in the world of digital marketing.

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